Advertising | Jim Henson: "We tried to sell things by making people laugh".

James Maury "Jim" Henson (September 24, 1936 – May 16, 1990) was an American puppeteer, best known as the creator of The Muppets. As a puppeteer, Henson performed in various television programs, such as Sesame Street and The Muppet Show, films such as The Muppet Movie and The Great Muppet Caper, and created advanced puppets for projects like Fraggle Rock, The Dark Crystal, and Labyrinth. He was also an Oscar-nominated film director, Emmy Award-winning television producer, and the founder of The Jim Henson Company, the Jim Henson Foundation, and Jim Henson's Creature Shop. He died on May 16, 1990 of organ failure resulting from a Group A streptococcal infection caused by Streptococcus pyogenes.

Henson, who was born in Greenville, Mississippi and educated at University of Maryland, College Park, is one of the most widely known puppeteers ever. He created Sam and Friends as a freshman in College Park. After suffering struggles with programs that he created, he eventually was selected to participate in Sesame Street. During this time, he also contributed to Saturday Night Live. The success of Sesame Street spawned The Muppet Show, which featured Muppets created by Henson. He also co-created with Michael Jacobs the television show Dinosaurs during his final years. On June 16, 2011, he posthumously received theDisney Legends Award.

• Jim Henson was born in Greenville, Mississippi, the younger of two boys. His parents were Betty Marcella (née Brown) and Paul Ransom Henson, an agronomistfor the U.S. Department of Agriculture. He was raised as a Christian Scientist and spent his early childhood in Leland, Mississippi, moving with his family to Hyattsville, Maryland, near Washington, DC, in the late 1940s. He later remembered the arrival of the family's first television as "the biggest event of his adolescence,"having been heavily influenced by radio ventriloquist Edgar Bergen and the early television puppets of Burr Tillstrom (on Kukla, Fran, and Ollie) and Bil and Cora Baird.

In 1954 while attending Northwestern High School, he began working for WTOP-TV, creating puppets for a Saturday morning children's show called The Junior Morning Show. After graduating from high school, Henson enrolled at the University of Maryland, College Park, as a studio arts major, thinking he might become a commercial artist. A puppetry class offered in the applied arts department introduced him to the craft and textiles courses in the College of Home Economics, and he graduated in 1960 with a B.S. in home economics. As a freshman, he had been asked to create Sam and Friends, a five-minute puppet show for WRC-TV. The characters on Sam and Friends were forerunners of Muppets, and the show included a prototype of Henson's most famous character: Kermit the Frog. Henson would remain at WRC for seven years from 1954 to 1961. "Among the first of his assignments at WRC was Afternoon, a magazine show aimed at housewives. This marked his first collaboration with Jane Nebel—the woman who later became his wife"

In the show he began experimenting with techniques that would change the way puppetry had been used on television, including using the frame defined by the camera shot to allow the puppeteer to work from off-camera. Believing that television puppets needed to have "life and sensitivity," Henson began making characters from flexible, fabric-covered foam rubber, allowing them to express a wider array of emotions at a time when many puppets were made of carved wood.A marionette's arms are manipulated by strings, but Henson used rods to move his Muppets' arms, allowing greater control of expression. Additionally, Henson wanted the Muppet characters to "speak" more creatively than was possible for previous puppets—which had seemed to have random mouth movements—so he used precise mouth movements to match the dialogue.

• When Henson began work on Sam and Friends, he asked fellow University of Maryland freshman Jane Nebel to assist him. The show was a financial success, but after graduating from college, Jim began to have doubts about going into a career as a puppeteer. He wandered off to Europe for several months, where he was inspired by European puppeteers who look on their work as an art form. 

Despite the success of Sam and Friends, which ran for six years, Henson spent much of the next two decades working in commercials, talk shows, and children's projects before being able to realize his dream of the Muppets as "entertainment for everybody".The popularity of his work on Sam and Friends in the late fifties led to a series of guest appearances on network talk and variety shows. Henson himself appeared as a guest on many shows, including The Ed Sullivan Show (although on his appearance on the Sept. 11, 1966 episode of the show—released to DVD on 2011 as part of a collection of episodes featuring the Rolling Stones—Sullivan mis-introduces Henson as "Jim Newsom and his Puppets"). This greatly increased exposure led to hundreds of commercial appearances by Henson characters throughout the sixties.

• Among the most popular of Henson's commercials was a series for the local Wilkins Coffee company in Washington, D.C., in which his Muppets were able to get away with a greater level of slapstick violence than might have been acceptable with human actors and would later find its way into many acts on The Muppet Show. In the first Wilkins ad, a Muppet named Wilkins is poised behind a cannon seen in profile. Another Muppet named Wontkins (with Rowlf's voice) is in front of its barrel. Wilkins asks, "What do you think of Wilkins Coffee?" and Wontkins responds gruffly, "Never tasted it!" Wilkins fires the cannon and blows Wontkins away, then turns the cannon directly toward the viewer and ends the ad with, "Now, what do you think of Wilkins?" Henson later explained, "Till then, [advertising] agencies believed that the hard sell was the only way to get their message over on television. We took a very different approach. We tried to sell things by making people laugh." The first seven-second commercial for Wilkins was an immediate hit and was syndicated and re-shot by Henson for local coffee companies across the United States; he ultimately produced more than 300 coffee ads. The same setup was used to pitch Kraml Milk in the Chicago, Il., area and Red Diamond coffee.

In 1963 Henson and his wife moved to New York City, where the newly formed Muppets, Inc., would reside for some time. Jane quit muppeteering to raise their children. Henson hired writer Jerry Juhl in 1961 and puppeteer Frank Oz in 1963 to replace her. Henson later credited both writers with developing much of the humor and character of his Muppets. Henson and Oz developed a close friendship and a performing partnership that lasted 27 years; their teamwork is particularly evident in their portrayals of the characters of Bert and Ernie and Kermit and Fozzie Bear.

Henson's sixties' talk show appearances culminated when he devised Rowlf, a piano-playing anthropomorphic dog. Rowlf became the first Muppet to make regular appearances on a network show, The Jimmy Dean Show. Henson was so grateful for this break that he offered Jimmy Dean a 40% interest in his production company, but Dean declined stating that Henson deserved all the rewards for his own work, a decision of conscience Dean never regretted. From 1963 to 1966, Henson began exploring film-making and produced a series of experimental films. His nine-minute Time Piece was nominated by theAcademy of Motion Picture Arts and Sciences for an Oscar for Short Film in 1966. The year 1969 saw the production of the NBC-TV movie The Cube—another Henson-produced experimental film.

Also around this time, the first drafts of a live-action experimental film script were written with Jerry Juhl, which would eventually become Henson's last unproduced full-length screenplay, Tale of Sand. The script remained in the Henson Company archives until the screenplay was adapted in the 2012 graphic novel, Jim Henson's Tale of Sand.

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