Fina: Pink Air Campaign #HowardGossage

Clever, ironic, and highly impactful, this iconoclastic campaign showed how Gossage could transform even a pedestrian category like gasoline.

Here, you can listen to Howard describing the thinking behind the campaign.
Pink Air (MP3)

Click an Image to enlarge.

This ad kicks off the campaign. A typical Gossage device – a contest.Another Gossage device – send in a coupon for something. 

"Our Motto"An ad for a tie-in product from Nieman-Marcus. The power of a great campaign. Here, Howard even makes a pipeline seem interesting. Another fine example of the "40,000 acres of Hollyhocks" theory.

vía ADBUZZ